It's fun to see how often we're led by the nose with advertising. Promotions - Know the basic techniques, which makes for some interesting reading even if you're not taking the Principles of Marketing CLEP.Distribution channels and Logistics - Self explanatory, but know the basics.Read the entire thing, but pay special attention to "Break Even Analysis", "Cost Oriented Pricing". Pricing Policies Part III - Goes into more detail on Pricing Policies, and covers much of the information you may be asked about on the Principles of Marketing CLEP.You'll find the answers to quite a few questions on the Marketing CLEP inside this link. Pricing Policies Part II - Don't skip this one.
Between this one and the next two, you should have pricing down. Follow the links such as sticker shock, inflation, price point, and elasticity as well. Pricing Policies - Once again, read it all.This one does that, so be sure to read it all. Branding - The trick with these links is finding one that explains not just the definition of the topic but also how it applies.The 4 P's (Marketing Mix) - The following all tie into this, so know it well.You'll probably be asked to know the different aspects of that as well so be sure to follow the links. Product and Service Management - A basic breakdown as it applies to the product lifecycle.The end goal here is to give you the information in the most helpful manner.Īlright, here we go: Marketing Mix (45%-50% of the Principles of Marketing CLEP exam) If you like this style, please let me know via the "Contact Us" form. Less wading through masses of resources, and more targeted studying. This should allow you to decide what you need help with, and only study those areas in which you feel a little weak. I'm going to break down the percentages above with the topics that fall under each category. I'm still experimenting with the best way to cover the needed material. Exam breakdown:Īccording to the College Board website, the Principles of Marketing CLEP exam is broken down as follows: 45%-50% Considering it rivals any textbook I've ever read on the subject, I'll be using that for the bulk of this review. Wikipedia has an absolutely outstanding "Marketing" category that covers everything below. With some study and a healthy dose of common sense, the average test taker won't have too hard of a time with this one. We're bombarded with it all day long, and much of the information on the Principles of Marketing CLEP will be intuitive to most of us for that reason. This is one of the easier CLEP exams out there, and I always suggest it as a start for any beginning test taker. These include technological, political, social, cultural, economic, legal, and demographic factors. The exam will also test your knowledge of trends that affect marketing. Subjects such as ethics, marketing research, services, marketing strategy planning and others are covered The Principles of Marketing CLEP covers the material covered in most introductory marketing college courses.
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